Saturday, December 11, 2010
In 1939, Montgomery Ward introduced Rudolph the Red Nosed Reindeer. Supposedly, more than 2 million Rudolph booklets were distributed in 1939. But Gene Autrey's rendition of the written after the story song really brought Rudolh to the future. Hudson's should have put some "make a Christmas song" money behind Santa Bear to entrench him a bit more. Oh well.
You can see (not not really read very well) the contents of the booklet at:
You can also see the '40s Jam Handy/Fleischer Rudolph cartoon at