Wednesday, July 7, 2010

BoxOffice, July 8, 1939

This issue had been found at
but BoxOffice has been pulled from Issuu, and will at some point in the future be available from BoxOffice's own website. For the time being, it is not available directly online.

page K?
(copy and paste)

"Snow White" Is Lauded





Waukegan. III. Praise for the higher quality of motion pictures, as exemplified by Walt Disney's 'Snow White and the Seven Dwarfs." is expressed in an editorial in the Waukegaii Sun. entitled "Cine-ma Success"
The editorial:
"More money than any other moving
picture ever earned had been taken in by 'Snow White and the Seven Dwarfs' when it was withdrawn the other day from American circulation. In 15 months it had grossed around $6,740,000. and it still circulates in foreign countries, where it is
expected to earn another $2,000,000 for its producers. "It is idle at this late date to go into an analysis of the many-sided appeal of Snow White and her little friends. Obviously the picture succeeded as it did because it had every element that makes for popularity. Its story was a familiar and well-loved tale. It was not above the intelligence of the child nor beneath that of the adult filmgoer. The forces of evil are thwarted and virtue triumphs, as told in symbols universally imderstood. Without being banal, its tunes were easily remembered by the smallest listener. Tlie animals and that other child of nature. Dopey, were, for many, the film's chief charm. "That it was entirely decent goes without saying, for no great money-maker in films was ever otherwise. Never before have so many factors conspired to make a commercial, and in this case an artistic, success of a film property."

p59. There was a man named "Harry Clamage".

p87 Short Reviews
"Bird on Nellie's Hat
Universal (Walter Lantz Cartune) 7 Mins.
So-so cartooning, punctuated with the fairly worn mellerdramer touch. The villain is having his own way with Nellie, the village blacksmith's gal, when the bird on N-'s hat flies off and warns the V.B., whose name is Dan. Dan arrives in the nick of time - as the train slithers by."

"Short of the Week
Wotta Nitemare
Paramount (Popeye) 7 Mins.
Put this down as a "must" for your cartoon fans. Popeye's animators have't contributed a funnier brand of high-jinks in months. And the most amusing part of the whole business is that it is going to strike a cordant note with anyone who has either been unfortunate enough to experience nightmares, as well as thosewho have heard fantastic stories about them. In this case, Popeye goes through the darndest contortions and mouthings as he imagines himself on the short end of a picnic episode in heaven; his "friend" Bluto getting the best of Olive Oyl's attractions, as usual. The tide turns, of course, but not without an unusual twist to the customary appearance of the can of spinach. Even after Popeye discovers the whole thing is a dream, he is so sore about the "beating" he took, that he goes out in the middle of the night and whacks the senses out of the innocent Bluto."

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